Ask IH: How do you market tools that can be applied to several use cases?
I've developed https://blitapp.com. It's a tool that lets you take screenshots of any website. Currently, I'm sitting at around $100/mo in revenue. Marketing is particularly difficult because there aren't a lot of people on google searching for "Automated Website Screenshots". However, I've had high retention amongst my users.
I've tried writing a couple blog posts to share some use cases, and these have brought in some traffic, but nothing significant: https://blitapp.com/blog/.
My users have varied use cases, but I have noticed a few trends. One of the trends I noticed is that some people are using it to monitor amazon listings. My idea is to create a sub product that specifically targets this use case, but shares about 90% of the features of my core product. So hopefully I can create several of these sub-products to target specific markets without having to scrap the whole project and start over. Has anyone else run into this challenge? What are you doing to market a versatile product that can be applied to several use cases?
I would suggest you to pick one of those use cases, and stick to them. Ideally, it should be one which you understand the best.
I've seen people checking their competitors' sites daily to see if they have updated pricing/marketing. You can automate that and charge way more money for saving time.
Yes. Thanks. I also think it's important to stick with the one that I understand the best. I've never been an amazon seller. So I think I would need to talk to some amazon sellers to understand that my solution really solves a problem for them.