Launching products is, without a doubt, much easier when you’re famous. Elon Musk or Pieter Levels, all they have to do to promote their latest creation is write a single tweet. Fame begets more fame, and no need to spend a dime on ads too.
Most of us are not there yet. I’m fairly sure we make more meaningful products than flamethrowers. But we rarely make headlines and often have to fight our way through.
From obscurity to becoming an influencer, what are the steps to follow?