Ask IH: How important is A/B testing to you? How important is analytics about how the user interacts with your site?
I'm kicking around an idea that would give you more insight into how people are using your site and what is working/isn't working. You would even be able to easily run tests within your site to compare copy/images/colors/etc.
I'm curious: is an important topic to you?
Check out Google Optimize...
https://marketingplatform.google.com/about/optimize/
...pretty popular.
That might be a cool productized service idea. Infinite A/B testing for your company for $X/mo.
For me it's not, but i'd direct you towards a company called Zarget that was in similar space and got acquired.
That's very similar! Good to see people do have interest in it.