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[Ask IH]: How to build engagement for a B2C product?
By
Michael Alade
September 1, 2018
Hello IH,
Any thoughts on this?
Hey Michael,
I agree with Ohad. Can you shed some light on what you want your product/service to do and the sector you work in? Also, let us know if you've got some budget to back it too so we know if advertising is viable.
Hey Nitesh, Thanks for replying.
Let's take a developer tool as an example, it's a solution provided for a software development problem that has also been tackled by other tools. How do you build engagement and also make sure users keep coming back?
Two things here:
Segment 1: Many people out there still have no idea the other solutions you refer to exist. I.e. Your solution will be the first time they are hearing about it.
Segment 2: What's unique about you. The second segment who have heard about solution 1, may not have been satisfied with it - so show off what's unique about you.
If you want people to come back, you need to understand them and understand what their needs are. Why Neil Patel (marketer) posts free guides on marketing is because it perfectly aligns with the readers that are interested in his product.
If I'm selling supplements I'm going to post about techniques to keep people healthy - because I'm preselecting my customer that I am 100% sure resonates with my product.
I understand you're afraid someone may steal your idea, but if you want more concrete advice and areas where you can launch your app, I'd recommend you give out more detail.
I'm an entrepreneur coach and I can tell you the "idea" is like 2% of the battle. Execution is 98%.
If you want to only disclose it to me, you're welcome to on https://becomebusiness.com/contact - happy to help any way I can!
B2c requires user volumn, you better have high top of funnel flow.
That's a really broad question, depending very much on the kind of product. A subscription soap box is very different from a ridesharing service which is different from a social network. Any more details you can add will be helpful.
In general - as long as the product is good enough that x in 100 users recommends it to a friend and no more than x in 100 churns, it will eventually grow.
Thanks, Ohad.
I like the way you generalised it.
This comment was deleted 7 years ago