I've created https://www.kanochart.com to help product people create Kano surveys and analyses to prioritize their product roadmaps with.
I've gotten in touch with several of its users to better understand their needs and the feedback I get is generally favourable (and enlighte
A couple of thoughts:
+1 on your point about not being familiar with Kano charts. I’ve been working as a PM for years now and haven’t come across anyone who employs this methodology. You might consider refining the value prop copy to clarify what’s unique about Kano. Nice landing page, though, overall.
Thanks! I'm thinking about redesigning the home page to tell more about the surveys and the analyses and I'll keep in mind to better communicate the value of the method itself too.
Thanks for your thoughts, much appreciated! I'll work on them.
Just a little follow-up question on your first point: what do you exactly mean with "feature"? Do you mean that it could/should be a feature of a larger product?
Yeah, I'm not necessarily saying that is the case , but I think you should think about whether that might be the case. Think about what's the problem you're trying to help people solve, and how much of that problem does your online Kano survey solve. If the ultimate goal is delivering valuable features, and a roadmap is one part of that, and a Kano survey is one part of that, you start to see that your tool, while useful, might be a very small part of achieving the end goal, which probably limits your opportunity to extract value from it. If you move up the chain and try to help with something bigger, e.g. producing roadmap, you have a more full-featured product which more people would think about shelling out for.
Anyway, I think if you want to charge for it, and you already have traffic coming to it, your best bet is to start experimenting with ways to charge people and see what sticks.
Start charging.
I would say have an expensive tier, that way you can cold call/email customers.
Get some case studies.
Build it into a SaaS app that has an embedded modal into a website, survey 10% of the users every month. That way you have fresh data all the time, and makes it worth while for the PM to check.
Thanks! I've been running a Kano survey on the website itself too, and white-labelling it and making it embeddable in websites is high on the priority list. I'll definitely keep your pricing comment in mind when thinking about pricing that feature :)