I want to validate an idea for a B2B product. Building a demo would roughly take me 2 weeks.
I'm hesitating whether I should code it before or after reaching out to prospects.
The thought I have in my head right now is they'll ask for a demo right away and I'll look stupid saying there is no product yet. :) On the other hand, I don't want to invest my time in something no-one will pay for.
So, folks, what would you do?