ASK-IH: Marketing when you're a Founder and a Consultant

It's not uncommon for makers and founders to live two lives. One as a founder and maker and one as a consultant, at least until you're maker business takes off. How do you deal with that kind of split personality when it comes to marketing? Do you blog about both sides of your business personality on the same personal blog and on the same twitter channel? I publish product-related postings of course on the product blog and the product Twitter channel. But what about postings about your business life? Do you have two blogs for that or are you using just one personal blog?
#ask-ih