Ask IH: Need ideas for improving footfalls at Bakery

My Friend runs a bakery at our locality (Chennai, India). What are various ways he can bring more customers.

Some of my suggestion are

• check-in at Facebook
• selfie at Instagram so people can come after seeing.
• Google business offers
• themeing each month differently.
• Giving offers for reviews in aggregator sites.
• bring in more food bloggers and ask them to write reviews.

Can you suggest more or any growth hackers specific to this domain can help.