3
4 Comments

(Ask IH) SaaS marketers, how do you stay updated on the latest developments?

I'm a self-taught marketer therefore, I still get stuck on what should I be studying and learning. How do you go about updating your knowledge and skills?

Also, I'm curious to know how did you get started? (It will help me to work on basic skills I might have missed out on.)

Cheers! :)

  1. 2

    You should check out http://www.githustle.com/marketer

    There are a ton of developers with promising projects looking to partner with some marketers! You'll get some real world marketing experience while working with real products.

    There are a ton of them in different industries so each one would need it's own growth strategy. It's a great way to get quick experience in multiple strategies and markets!

  2. 2

    Two things:

    • Reading: I’m a tenacious reader of all things SaaS marketing on the internet. Follow the thought leaders, subscribe to the blogs, and use websites like Zest.is to find all the best content.
    • Also Reading: Internet is great but read real books too, like Ogilvy On Advertising, The Conversion Code, Traction, Hacking Growth.

    If you’re interested, I send out a curated newsletter each week of all the best SaaS marketing content I come across 👉 tldr.coreyhaines.co

  3. 2

    By doing it.

    As a good marketer, you'll constantly be trying new things to improve your metrics anyway.

    I don't know of any good online/offline courses on marketing, but there a few helpful guides out there on topics like SEO, email marketing etc.

    If in doubt, work on your hard and soft skills - so learn some programming or Adobe Suite for example (on the hard skills side), or take some time to network with other marketers (on the soft side).

    A final good trick is to look at job postings that might interest you soon and work on the skills listed there.

    Good luck!

    1. 1

      Thank you, Louis. Learning skills mentioned in job postings sounds like a great idea! :)