Ask IH: Strategies to get my first sale

Two things.

1. Do cold email.

Learn how to send short, concise, straight-to-the-point emails.

Learn how to send good emails is one of the best skill a founder can learn.

Here's how we found our first paying customers for plainflow.com

1. Get exposure by writing guest posts.

Write guest posts on blogs that your ideal customer profile might read.

Be smart on how you pitch your ideas, and how you execute it.

I would go, like alex already said, with a more direct approach. of course it is not scalable but it's the best way to get early feedback and your first customers.

check out this guide: https://stripe.com/atlas/guides/starting-sales

Others have already commented on strategies to get your first sale, so here are some thoughts about the website:

• "CONNECT WITH VIEWERS" -> in the simplified sample images in the left, use random names that look real (but aren't real - or make sure you've registered the accounts). It'll be easier for a visitor to relate. (It's these small details that do it for me.)
• The design of your pricing table could use some love. Removing the border-bottom helped already. Here's a good reference for tables: https://imgur.com/a/WmuEu - just keep in mind this is a design guide, it's not good advice for data-centric work (e.g. research data in spreadsheets).
• Be consistent in your naming. I would rename "Portfolio" in your header and footer menus to "See our work" (like the top button).
• Are you sure "Order Now" is the right text for the button on the hero image? It seems out of place and it doesn't actually take you to the order page - it takes you to the pricing table.

Otherwise, the website and samples look good. Doing things that don't scale and reaching out (+ use your work to get more referrals) sounds like the way to go.

I would contact every streamer on twitch w/ 20+ viewers or something w/ a cold email. Even better would be a little sample of what their custom stream would look like.

Twitter reach out to your market, start following them all of them. Email every streamer that has their email on the bottom of their Twitch page.

Surf Twitch, find the biggest streamers that don't really have a strong brand. Message them and do part of one of your packages for them, free of charge. Provide value first, rinse, repeat. When they see their follows go up, they'll come back to you for more, and/or they'll starting endorsing your brand. More on that here: https://www.youtube.com/watch?v=DEEwb1coDFc