Our current pricing is $10 monthly / $100 yearly (https://app.requestly.in/pricing/plans).
Now, my co-founder says that we should set the yearly plan at 99 as it works better whereas I believe that this mental model used to work years ago and nowadays, people don't get affected by this. They are trained to understand that 99 is as good as 100. Further, I also believe that 99 is worse as users will feel we are trying to trick them psychologically using old tactics.
Do you have any similar experience in your company? Which pricing option would you prefer and why? Let us know if you know of any interesting case studies on this topic. 😇