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Ask IH: What's that single change that really changed your conversion rate 📈?
by
Pierre de Wulf
I'm talking about your visit/user conversion rate or user/customer conversion rate?
Attracting the right traffic.
If ppl come to your page who don't need what you sell, they won't buy.
If more people come that need your product, they'll buy.
I think honestly just trying to reach out to around 10 potential customer per day. That’s where I get most of my sales for BuildFaster.co
And where do you find your potential customers?
given the fact that he included a link to his site i'm gonna go out on a limb and say he finds his potential customers on indiehackers. this site is perfect if you're selling HTML templates.
Yeah that's where I find customers 👍
What @adamlangsner said.
Converting the upsell section into a full screen modal more than doubled conversions on a content marketing page with a free download able asset.
Still got some optimising to do.
Studying my existing customer base finding out what kind of companies they run and restructuring the price tiers accordingly resulted in the biggest increase.