Ask IN: How to find your unique selling proposition in a crowed Saas market?
USP is essential to reach product-market fit.
We launched Joonbot, a no-code and easy-to-use chatbot builder.
Chatbot business is a very crowded market with different bot types, platforms and use cases.
I can even say, there is a "chatbot fatigue" as some people had bad experiences and heard about dozens of chatbot tools in the last past years.
We are in this market as we see our no-code product as a conversational interface you can easily and quickly set up to push and collect data in a website.
Our conversational interface replaces forms, popups, sticky navbars, FAQs and help centers (when the amount of information is reasonable).
We are talking a lot with our customers and have many happy ones, but we can't say that we have a product-market fit. It's, in part, because we don't have a clear USP.
I was wondering, do you have a practical approach/framework to find your USP?
I generally craft my USPs by focusing on four points:
Here's a rough example for a fictional real-estate SaaS startup:
Perhaps there is a particular niche you can target that would benefit from a chat bot?
Hey @joshmorrow, thanks for your answer!
I target SMBs Saas companies, mostly startups.
After reading your post, I think I should redefine the pain.
I always talk about lead gen and customer support, because it's easier to explain. But it's not the real pain I understand.