Ask user for first name when onboarding, should I?
Ciao guys, I'm maker of an app that sends you a custom newsletter with the links you save during the week.
I initially thought it was good to ask for the user's first name or nickname, so that I could slightly customise the home screen of the app and the newsletter, by simply saying "Hey John!" and then go on with the content.
I'm now thinking about removing this step from the onboarding, and here's my view:
PRO
· less steps 👉 less friction 👉 presumably more successful onboardings
· less info known about the user
CONS
· less engagement during onboarding, making it easier to forget
· less personal touch in newsletter copy and app screens
What do you guys think?
PS. i've finally convinced myself to get into the IH community, after so much time spent lurking around. I already feel this was a very good Saturday morning choice 💌
If you got users flow you can test your numbers specifically, it won't be exactly the same for everyone.
I personally wouldn't bother with the name for just an email subscription.
i'll make sure to ab test this once i get a good flow of sign ups, super thanks 🙏
A little friction isn't always a bad thing.
A couple questions to help think through it:
Do protects tend to be certain they want the product before signing up or is it more than they're signing up on a whim?
At the point of entering the name, is the user clear on the value they're getting?
Are users who would otherwise bounce because they have to enter their name going to be quality users/customers? I.e. will they add or detect value to YOU?
Is it feasible to split-test the two scenarios?
very insightful questions indeed, noted 'em all down, thanks 💌
I believe asking basic personal details relevant to the nature of the product is good. And the friction part acts as a filter.
Also, most newsletters don't use these details (excluding name)other than for segmentation. Maybe asking a detail like name of your city and occasionally including "Hey, how's it going at San Francisco" would appear much personal.
that's a great insight actually! i could even make it work using the users' locale 🤔
thanks!