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Asking All Creators Who Need an Easier and Faster Way to Write Compelling Headlines (Like Me!)

Hello all,

I'm a software engineer doing primary market research for a copywriting software I'm developing into a SaaS product.

(TLDR at bottom)

BACKGROUND:
Long ago, I was learning copywriting to improve my landing pages, and I learned 2 incredible things:

  1. The best headlines come from writing out a list of over 100 headlines, then narrowing down selections.
  2. Companies put ungodly amounts of money into tracking the success of every single headline they write.

As a developer, this presented to me a clear opportunity for automation.

Software engineers like to keep it DRY (Don't Repeat Yourself) - if writing an effective headline comes down to heavy iteration and proven formulas, then why not write a program to do that?

WHO:
People who at some point in their day would benefit from an effective headline. This includes everyone from Copywriters to Web Devs to Instagrammers.

WHAT:

  1. You take the core concept(s) of what you are trying to say ( [Desired Outcome], [Specific Metric], [Timeframe], [Call to Action] ), insert them as variables into the program
  2. Select one or more optional filters to specify the category of headline ( [How to], [How to Without], [The Ultimate], [Story] ) you want to write
  3. Skip right to reading through a list of automatically generated headlines for your post, blog, email, etc created using market-proven formulas featuring the elements you specified earlier

WHEN:
Development of the MVP is scheduled to be done in 7 weeks from today (11/9/19).

It will not be ready for sale until the content has been revised and its features have been polished by my future CMO.

WHERE:
From any computer or smartphone.

WHY:

  1. Writing a list of headlines is very time consuming
  • My software saves you the time wasted writing out headlines
  1. Best practice is to use what works.
  • My software increases effectiveness by only using formulas of market-proven headlines.

HOW:
STEP 1. Conduct primary research while developing the core algorithm and database schema
STEP 2. Release an MVP implementing data from research
STEP 3. Find marketing co-founder with 10/10 copywriting skills and experience to polish everything into THE TOOL copywriters and other creators reach for (I'm humble enough to know my copy will never hold a candle to a pro copywriter, therefore I don't have enough insight to truly tailor the content beyond a MVP)
STEP 4. Incorporate and market as a SaaS

There are a lot of features I will incorporate into the program after launch that I'll use to be more useful/charge more/distinguish myself from any copycats, but this post is already waaaaaaay too long.

Thank you so much for reading all this!

TLDR:
I am developing a software to make writing compelling headlines faster, easier and more effective.

QUESTIONNAIRE:

  1. What is your current workflow for creating compelling headlines?
    This can be <h1>'s, Instagram posts, Blog titles, Advertisement, anything headline!
  2. Context! What are you using these headlines for and what is your profession?
  3. What are all of your objections to integrating a service like this into your workflow?
on November 10, 2019