Hello all,
I'm a software engineer doing primary market research for a copywriting software I'm developing into a SaaS product.
(TLDR at bottom)
BACKGROUND:
Long ago, I was learning copywriting to improve my landing pages, and I learned 2 incredible things:
As a developer, this presented to me a clear opportunity for automation.
Software engineers like to keep it DRY (Don't Repeat Yourself) - if writing an effective headline comes down to heavy iteration and proven formulas, then why not write a program to do that?
WHO:
People who at some point in their day would benefit from an effective headline. This includes everyone from Copywriters to Web Devs to Instagrammers.
WHAT:
WHEN:
Development of the MVP is scheduled to be done in 7 weeks from today (11/9/19).
It will not be ready for sale until the content has been revised and its features have been polished by my future CMO.
WHERE:
From any computer or smartphone.
WHY:
HOW:
STEP 1. Conduct primary research while developing the core algorithm and database schema
STEP 2. Release an MVP implementing data from research
STEP 3. Find marketing co-founder with 10/10 copywriting skills and experience to polish everything into THE TOOL copywriters and other creators reach for (I'm humble enough to know my copy will never hold a candle to a pro copywriter, therefore I don't have enough insight to truly tailor the content beyond a MVP)
STEP 4. Incorporate and market as a SaaS
There are a lot of features I will incorporate into the program after launch that I'll use to be more useful/charge more/distinguish myself from any copycats, but this post is already waaaaaaay too long.
Thank you so much for reading all this!
TLDR:
I am developing a software to make writing compelling headlines faster, easier and more effective.
QUESTIONNAIRE: