Asking for feedback, but no one replies

Here's some things to try:

1. Make it easy, an original piece of feedback without any questions to prompt it is difficult to write. instead, craft 2-3 specific questions that will give you the best bang for buck. The shorter and more specific you make it, the more people that will complete. Make the questions easy to answer - the hardest part of writing feedback is thinking of what to say
2. Make it fun - Typeform all the way baby
3. Offer an incentive. A discount or bonus. Anything to get someone on the edge of considering committing their time to you to see a tangible 'trade' of some kind

What does your product do? How active are your users? How crucial is your product to their lives? Mind sharing what your feedback request looks like?

Also, consider asking them for feedback at the moment they buy or sign up, or at the moment they leave. That's when your product is top of mind and an email from you won't just be a distraction.

Building off of @jdlindsay 's great response--make it simple, make it fun, offer an incentive--I've followed those three principles and have gotten a roughly 10-20% feedback response rate (from emailing users directly), with the following added tactics:

1. Not only make the questions short and direct (e.g. 1 short sentence per question), but the also entire email itself short (e.g. basically around 3 more short sentences aside from the questions).

2. Make it personal. Use your [yourname]@ email, not "team@" or something. Personalize the email e.g. use their name in the subject, mention something about the user themselves (e.g. that they're a high usage user) in the email. Use the word "I" not "we", and show your voice, and your gratitude.

This article was helpful to me in understanding the principles behind crafting effective customer feedback requests: https://www.kayako.com/blog/the-proper-way-to-ask-for-customer-feedback/

An example email I wrote to ask for feedback from my users that got about a 20% response rate (for a product that, after user feedback, I decided to turn into just a newsletter for now https://www.cryptomintclub.com/):

Hi there!

My name’s Troy, and I’m the founder of CryptoMint. I noticed that you’ve been reading my emails (thank you!), and wanted to reach out to ask you some questions!

I was wondering if I could ask you two quick questions:

1. What do you like about CryptoMint?
2. What do you wish CryptoMint could do for you?

Your feedback is insanely valuable because I’m still very much developing CryptoMint as a product! Your ideas could very well get implemented, and you could be a part of shaping CryptoMint's future.

Also, use me as a resource, now’s your chance to pick my brain :) You can reply to this email to respond. Thank you so much for your time!

Talk soon,
Troy

In my previous life, when we ask for customer feedback, we get pretty low feedback. when they have feedback, it's often not relevant at all...

I know that feeling :(

There is some great feedback here, but I think one key tip that folks have been missing is the follow up. I guess it may not work as well when you're contacting hundreds or thousands of folks. Sometimes even if your email is super easy to respond to, but the person checks it while they're in the middle of something, they may simply forget to respond.

This is on the top of my ind because I contacted ~6 people to do some idea validation two weeks ago, and none of them responded. This week actually two of them replied to a follow up email I sent, and another replied back on his own.

Hey, yes, as most mentioned, look at giving back some incentive and communicating about it!
We built Feedier for that! You might want to check out feedier.com - we are also looking for feedback :)

Thanks you guys, I wasn't aware of these tips.

Try offering an incentive. Like a $25 Amazon coupon.

I can give feedback if you want

Need a bit more context for the community to be helpful. In addition to Courtland's questions:

1. How are you soliciting feedback? (in app, email, etc)
2. What are you asking for?

It's very important to be specific about what you're asking of your users. Just like a marketing email has a call to action, your feedback request should make it easy for the user to take an action. Examples: "How likely would you be to recommend the product?" or "Do you find the product valuable?", or some other hypothesis you're testing with quantitative responses (1-5, thumbs up/down) are good places to start.

You can use an NPS type service (like Delighted.com) which will prompt for qualitative response once the number is chosen, or simply embed a google form in an email with 2 questions (quantitative and qualitative).

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