ASO for the US App Store: How I Structure Metadata, Keywords, and Localization in 2025

recently shared a guide on Medium breaking down how I approach App Store Optimization (ASO) when targeting the US App Store — especially for indie apps without a paid UA budget.

Here’s what I covered:

✅ What’s indexed in 2025: Title, Subtitle, Keywords
✅ Keyword clustering (I grouped 50+ queries by topic and intent)
✅ Writing metadata: how I fit high-volume keywords into 30/30/100 fields
✅ Cross-localization trick: how to use other locales to boost US visibility
✅ Real-world example of a metadata setup and keyword map

The full guide is here:
👉 https://medium.com/p/aso-basics-us-app-store-guide-2025-8e9560f87870?source=social.reddit

I wrote this mainly for solo devs and bootstrapped founders who want installs without spending a ton on ads.

Let me know if you’ve used cross-localization tricks or want to compare notes. Always happy to nerd out over ASO 🙂