Assume that people want to fail repeatedly

Love this article.

It makes me think of why landing pages with interactable products above the fold are so valuable.

It allows the users to test, try, experiment, and ultimately fail to discover value or determine it's not for them.

What about simply...reducing the scope? Many products with 4320430 of features can be reduced to 2-3 core functionalities. Also naturally, the less time you invest into something, the less painful the failure feels.

Interesting article, thanks for sharing.

I'm thinking about the ways it relates to the tool I'm currently developing - BotMeNot - and what could my users do to fail repeatedly.

I mean, it's currently in BETA, so it's completely free, and there are no "costly mistakes". However, if someone was to run a test on a website/domain with a typo, it could be a mistake.

This is something to think about!

Easy product idea that he mentioned I thought I'd call out - find an existing product that doesn't yet have an "undo" option, i.e email, and productize that service.

Can't think of any current day situations like that though...maybe a service for people who don't want to mistakenly text an ex?

My takeaways:

Assume that people want to fail repeatedly: let them try out the application without having to worry about spending a lot of money to try different features out. I.e, ETH is expensive to use, so first time users find it risky to try out the blockchain...and so they use something else to experiment.

learn figma: no point in surprising people with the design of your product or site. A picture is better than words when it comes to products.

The product shouldn't need a tutorial: He points to Super Marios. You fail, and keep going. You are interested in the experience of the application, so you continuing using, even when you're not "succeeding" with it at first.