At what point did you stop building and focus heavily on distribution?
And for B2B founders: what actually convinced your first few businesses to change from their existing process and try your product?
I'm especially interested in lessons from founders who sold to traditional or offline businesses rather than other tech companies.
One thing I've noticed is that building and distribution aren't really separate phases.
The strongest signal to shift more time into distribution is when you can clearly explain why someone should change what they're already doing. Until that message consistently resonates, more distribution usually just exposes the same positioning problem to a larger audience.
That makes a lot of sense. I think I’ve been treating building and distribution as two separate stages ,, finish the product first, then figure out how to get users.
Your point about positioning is interesting though. If people understand the problem but still don’t feel enough reason to change what they already use, more reach probably won’t solve that.
In your experience, what’s the best way to tell the difference between a positioning problem and simply not having reached enough of the right people yet?
That's a good question, and I don't think there's a universal answer.
The way I'd distinguish those two depends on the business itself, which is why I'd be hesitant to give you a generic framework in a thread.
If you're open to it, what's the best email to reach you on?
Absolutely, I’d be open to that. You can reach me at griffinnnnn77@gmail.com
Appreciate you taking the time ,, looking forward to hearing your perspective.
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.
yes that would be great!