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At what point do you purchase a domain?

Sorry if this has been asked a million times, but I was curious. At what point in your project do you purchase a domain?

on March 28, 2022
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    Very early on.

    But only after I've verified that not only the domain, but also social media and other profiles are available.

    For example, when building https://stacktape.com, I couldn't use 2 of my preferred domains, because a github org with the same name already existed, even tho the .com domain was still available.

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      Good point. I hadn't thought about existing social media profiles.