3
2 Comments

Attracting new customers in an "established" industry

Suppose you start a product or a service in a niche, where there already are a few players that dominate that market.

How would you convince users to start using and paying for your product/service?

  1. 1

    You need to figure out what your UVP is, aka find out what makes your product different from competitors'. The easiest was to do that is by talking to people in that niche - it may seem hard, but its actually the quickest way to get straightforward answers from potential users. Ask them about their problems, what they like/dislike about competitors, what they think about your product, etc.

    Once you know your UVP, you can use this to market your product/service.

  2. 2

    This comment was deleted 2 years ago.

    1. 1

      I think this is exactly right.

      The good news is that your competitors have established that a market exists.

      You just need to position yourself as an alternative to them in a powerful way. This can be based on emotion, simplicity, or being strong where a competitor is weak.

      Depending on the market, you could also market to a slightly adjacent space, solving the problem differently for a slightly different set of users. Owning a use-case can also help amplify network effects.

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 47 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 27 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments