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7 Comments

Attractive Tag Line for New App. What's your opinion?

Hi IH's,

I am launching a new app soon. My primary competitor is meetup. Or you can say I am the primary competitor :)

Someone suggested me this tagine:

"I got the advice to make the payoff more solution state oriented (what great feeling are you going to give your customers).

Here is a stab at it:

Around - Event & Community Management "Have all your fans one click away"

What is your opinion on this one? Should I use it, or do you have more mind-boggling ideas?

on April 29, 2022
  1. 4

    Interesting.

    "Plan events with ease, so you can enjoy them in peace."
    "We killed the "Event Manager" job title - sorry."

  2. 1

    Hey @AmyWilliamson,

    Currently, it's hard to assess what this product does from the landing page, which makes coming up with a tagline difficult.

    That said here are some guidelines to follow:

    • Taglines ≠ Website headings (most of the time) website headings are more descriptive, taglines are more ethereal and vision oriented

    • Aim your tagline at invoking the feeling you want your user to have or the vision you have for the world

    • Keep it under 5 syllables if you can :)

  3. 1

    I like it. Go for it.

  4. 1

    I think the one you have works.

    Here are a couple more options:

    "Easily organize your offline community and events"

    "Managing an offline community?
    It just got easier."

    I also like @jkchu's idea of highlighting whatever feature differentiates your service.

  5. 1

    I feel like "fans" isn't the right noun after looking at your landing page. I personally like your existing hero text a lot more. Maybe you could update your existing text by replacing "with ease" with a your most valuable feature (if you have one)?

    Anyways, best of luck with your launch, your landing page looks solid!

  6. 1

    Is the only customer people with a fan base or are there also more community like events like Meetup? If the product’s only customer is people with a fan base, then it’s good.

    1. 1

      You are right @melinda99 , it's more like meetup. What would you write if its your product?