Audited an SEO tool — 'action plan' is a document format, not an outcome, and it's losing conversions

Ran the audit on blogr.ai.

Hero: "Turn Search Console data into an SEO action plan"

The conversion leak is "action plan." Founders shopping SEO tools don't want a plan — they want pages to rank. What they're imagining when they read this: a prioritized content brief, a 30-day calendar, keyword clusters with traffic potential. "Plan" is the format, not the outcome.

"Turn your Search Console data into 10 pages that rank this month"

Same product. Now the hero describes what happens to their traffic, not the document type they receive.

2 other above-fold gaps: https://outboundautonomy.com/fix-sprint?url=blogr.ai&ref=fixsprint-ih-blogr-20260620 — $49, 24h.