Austin Reif on how Morning Brew got its first 10,000 email subscribers

Key takeaways I learned from Morning Brew's founder Austin Reif in this interview:

• Originally written a PDF Alex Lieberman wrote for University of Michigan roommates, and grew to 300 subscribers by word-of-mouth.
• They'd pitch the list in business classes, offer professors they can help students get more business knowledge, and get people to sign up on a paper signup form. That got to 5k subscribers.
• Got campus ambassadors to do this across other universities, that got past 10k signups.
• There's too much "pattern matching" in newsletters, too many general newsletters, and Austin thinks you should go more niche.