Avoid Costly Domain Purchases by Checking Bot Traffic First
Last month I bought a domain through Flippa that looked like a great deal. The traffic numbers seemed healthy, and I assumed the site had real growth potential.
After taking ownership, I dug deeper into the analytics and realized nearly 80% of the traffic appeared to be automated bot activity. The "visitors" weren't engaging, converting, or behaving like real users. It ended up being a $500 lesson in why traffic quality matters more than traffic volume.
Since then, I've added one extra step to my acquisition process: verifying whether a site's traffic looks authentic before placing a bid. Recently, that simple check helped me avoid another purchase that had the same warning signs.
If you're buying websites or domains, don't stop at page views or screenshots. Look at engagement metrics, traffic sources, user behavior, and signs of automated activity. A few minutes of due diligence can save hundreds—or even thousands—of dollars.
