Avoid this mistake to 10x your landing page.

Do you know what the average reading level of an American is? The answer is 7th/8th grade 🤯.
I know, I was surprised too.

Imma keep it real simple with you all.
The more complex your sentences, the worse your landing page.

Think about it. Long sentences with very advanced level words are going to be tough to read for the average person visiting your website. Why make it harder for them?

Keep things simple. Use simple words. Don't write 100 word sentences.

This means:

• Shorten Your Sentences
• Simplify Big Words (“use” instead of “utilize”, “help” instead of “assist”)
• Use More Punctuation

This article is a must read: https://www.mightycitizen.com/insights/articles/how-to-improve-your-website-readability-score