I skimmed a handful and they all pretty much follow the same classic "formula/pattern"👇 link to the resource is at the bottom, but I suggest you read this before skipping ahead to it
Hello {First_Name}
Generic vanilla complement about {Company} that could be applicable to ANY company
We do X, Y, Z
Are you free for a call so we can find out if we're a good match?
One of our most unique attributes as humans is our superior ability to recognize patterns. We evolved to recognize patters in order to PREDICT and EXPECT what's coming next.
Now, I don't know about you but when I open a cold email, within 5 seconds my croc brain recognizes that same classic "formula/pattern", I stop reading, and delete the email.
We dream of shortcuts. We want there to be 1 email to rule them all that we can plug in to a service like reply(dot)io, link a CSV and blast out 1K emails in hopes of getting high reply rates.
The truth in my experience at the early stages in B2B... It doesn't work
One reason it doesn't work is because your early stage B2B startup has no credibility or brand yet and thus your cold email is going to feel spammy in most cases...
BREAK THE PATTERN 👉 If our brains are wired to recognize these patterns, breaking a pattern get's people's attention. And getting someone's attention is half the battle!
These hooks should be 1-3 sentences max and should be at the very top of your email
You're looking for a way to make a HUMAN connection with them
Ways to create hooks
*Ask a thoughtful question and/or give them a light complement - the more thought provoking and honest you are, the better. *
Create your hook, it takes 5 minutes to do and I promise you'll receive replies from people who are actually happy to respond and connect with you to learn about whatever it is you're trying to sell. And even if it's not a great fit, these people are more likely to introduce you to peers at companies who might be better suited for your product or service.
Send a follow up +3 days after sending your initial email. Something short and sweet like, "Hey {First_Name}, wanted to bump this in your inbox in case you missed it amongst the clutter. Are you free this week to connect?"
Send a follow up +7 days after sending your initial email. Same sort of short email but this time you say "Hey, if you're unavailable, maybe there's someone else from your team who'd be better to connect with?"
Again, I'm not saying these template-y style emails won't work for you...but if you're early on and still trying to get your first 10 B2B customers, you'll likely have way more success with personalized hooks.
Link to the free 100 emails...https://goodsalesemails.com/
Personalized hook is the surest way to get a response!
Also, making sure the ask is simple.
100% true!
This is one insightful way for reaching leads. Thanks for sharing!
"50% of all business emails land up on spam, don’t let this be the faith of your email" https://amplemarket.com/email-warm-up?utm_source=goodsalesemails
Should it be "fate" instead of "faith"?