B2B growth marketing - thoughts?

The B2B growth marketing process revolves around building credibility with the target audience from the beginning. I believe it is essential to assess which specific marketing channels bring the qualified leads instead of getting lost in the quest for more leads. Email, SEO, content marketing, LinkedIn marketing, and direct marketing can be effective as long as there is consistency in terms of what brings leads and good values to customers’ businesses.

Hey Kirsten,

It's all about capturing attention.

Product Hunt etc. work well when you sell your product because people on these platforms are generally early adopters and are willing to try out new products all the time.

LinkedIn has obviously worked well for you because you have a strong following there - you already have their attention.

But, Twitter and cold email are not working because you're unable to capture people's attention.

This is because:

a) not many people know you on these platforms (compared to your LinkedIn network) and

b) you're only selling your product.

The problem with only selling your product is that the vast majority of your potential customers aren't in the market to buy what you are selling right now. Therefore, when you sell them your product, you're triggering a cognitive bias called Loss Aversion and they are ignoring your marketing.

The solution that has been tried for this problem for so long is the freemium business model. By giving away the product for free, you avoid triggering loss aversion and therefore capture people's attention.

But it's super hard to get right and doesn't capture people's attention very well these days.

There's an alternative that I wrote about on here the other day that you might find interesting - https://www.indiehackers.com/post/the-belief-freemium-strategy-that-took-this-sideproject-from-0-8-million-a-year-3b465df4c0

Hope that helps!

Best

Chris

Networks definitely the best early on, that's what we're doing with Kinde. Once you get PMF it should start to grow on its own by word of mouth

I've tried every single cold outreach method and cold email was worst for me and FB was the best.

I think general good ol' sales always helps in this situation. Virtual door to door knocking.

Doing so not only possibly generates clients but also builds positive and constructive feedback.

I'd personally start 'approaching' senior members within sales teams (who i presume are your ideal target audience?).

Once you've worked up enough cash flow you'll be able to hire SDR (sales development reps) who will be able to do the approaching for you.

Hope that helps.