B2B Lead Generation: 8 Strategies That Work in 2020

Looking for new strategies to generate leads for your B2B company?

You are not alone. According to HubSpot’s study, 61% of marketers rank lead generation as their number one challenge.

Lead generation is hard. It’s all about testing different approaches, and then focusing on the ones working best for you. In this guide, we gathered 8 effective strategies that work in 2020.

Some of them are key strategies that we used at Hunter to grow from 0 to 2M users in just five years. Others are strategies that industry experts used successfully and agreed to share with us for this guide.