March 30, 2019

B2B Trial

Kevin Adams @KevinAdams

Happy Saturday, my primary product combines both strategic content and tech components. I have created a standalone product that is content only (thinking I can sell the tech as an add-on later).

My question is about providing a trial of the strategic content stand-alone product. It's made up of how-to content, digital tools, and videos. Theoretically, someone on a trial could download most of it. Should I do this?

I was thinking of a 10-day trial but my partner isn't convinced. Would offering a 3-day trial (or something else) make sense or is there another way to let someone poke around before buying? It's a B2B product for financial advisors. Thanks, Kevin