I'm looking for some advice on and examples of B2C (business-to-consumer) referral programs in consumer services industries with historically low NPS (net promoter scores). Think airlines, utility providers, insurance companies.
Has any one had personal success or seen others have success with a referral program in this space? I'm open to any suggestions.
In the U.S., more and more workers are buying their own individual health insurance instead of getting it from their employer.
Macro trends are accelerating this shift (e.g. public policy like Obamacare, rising health insurance costs, health care consumerism, remote work, COVID-19).
Because there is massive "information asymmetry" with health insurance / care, there is a demand (and need) for a "neutral" third party to help consumers pick the right health insurance company / policy.
Historically, most of these third parties (called agents / brokers) have been sales-focused. They focused on "pitching" leads, "quoting" policies, and "closing" customers, more focused on their own commission than what's best for the client.
Today, there is an opportunity for a new serviced-focused "agent / broker" to come in and improve the consumer experience. This why I started LegUp Health and what it plans to do. See leguphealth.com for the value proposition.
Word of mouth / client referrals will be critical for LegUp Health's distribution because we will not resort the ABCs (always be closing) tactics of the successful incumbents.