**Question: What to do about 'zombie' newsletter subscribers?**
https://www.fiveminutefounder.com
Question: What to do about 'zombie' newsletter subscribers?
About 20% of people subscribed to my newsletter basically never open it (haven't opened the last five editions).
I don't want to annoy them by sending them an email they probably don't care about each week.
But I also don't want to stop emailing them of my own volition. After all, they signed up on purpose and, presumably, at least some of them have stayed subscribed on purpose.
Any ideas? Was thinking of sending out an email asking for feedback and if they'd like me to keep them on the list...
Thanks!
Are open rates higher on the weekends? If so maybe put out the email on the day before.
Does the email subject line address an actionable solution to a problem?
I have subscribed.
Good points, thanks!
Email has been going out on Monday mornings (probably the worst time in the week). Will think about changing that, might test on a subsection.
I see that nobody commented. I as well don't have suggestions.
But I would like to offer you a coaching session where you can think about the solution -- for free. Would you be interested in that?
That's kind. What kind of coaching are you offering? I wouldn't want to take up your time on something that wouldn't be useful for both of us.
It's not that easy to describe. I don't give advice to people but rather help them think in a new way. So, in a way, I listen, I ask people questions about things they didn't think about so that they can think about a problem in a new way, and they found solutions.
For example, I've just finished a session with a developer from London. He wanted to improve his planning and estimation skills. But as we explore, he found out that rather than working on things that hold him back there is another thing he would like to move towards. In the end, he walked out with a plan on how to build a habit of being in a state of mastery from which the skills he wanted to have follow naturally.