Baby steps getting reach
Since I launched my product, I've been studying growth hacking so I could reach my target audience, but since my product targets situational moments of a small group of developers, I started to think that those concepts of growth hacking don't apply to me. Do you guys have any rules of thumb when getting visibility for a product?
Isn't everyone's needs for a product situational?
I would argue that the target group of developers is not necessarily small?
Maybe the 19 channels for traction will help you think about the wider picture?
What are the main reasons that you've started to think that growth hacking won't apply to situation?