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Hi all!
I have been tweaking my landing page between hacking away at the MVP for the past two months or so. I took feedback from the last cycle and have made other adjustments as well!
Hi all!
I have been tweaking my landing page between hacking away at the MVP for the past two months or so. I took feedback from the last cycle and have made other adjustments as well!
Here's my ballsdeep feedback video I made for this product, I m very familiar with the problem domain as I worked with and for multiple email infrastructure companies throughout the years. Here is my feedback video
Hey Rob,
This is pretty good! I think I get it without any additional info needed. Some feedback:
Keep up the good work,
Ben
Thanks for the feedback!
Good point...was struggling with white space and having that above the fold on non-mobile devices. I’ll play with some more spacing on that copy.
Another good point. It’s a writing style I personally have, but probably isn’t great for landing page copy...I’ll def revisit that text after reading the links you provided.
Pricing has been a tough one for me at this early stage. First, I have been adding features since I first made the first version of the landing page and app. Second, I keep hearing that the more unpredictable your usage based pricing might be the more you should err towards some sort of feature gating. The more I open up, could lead towards possible signups that blow past the trial without a payment method? Which...is another rabbit hole of card required at signup or not. I bet I am over thinking this and having it completely open to private beta users may help me refine the pricing structure. I do appreciate your thoughts on it though...they make a lot of sense.
Again, thanks for your detailed feedback!
That makes sense on pricing. You'll always have freeloaders who have small usages and take advantage of free plans (I'm one of them). However I'd say that the free plan in its current state is as good as not having a free plan at all. If you don't feel like going this route, maybe add a free trial of the other plans, so prospects can get an idea of your features without risk?
In both cases you have the problem of what do you do if you don't have a credit card on file and customers blow past the plan limit or trial period. There are apps that help you chase down customers for that kind of use case. Alternatively, you could set up a marketing automation flow and email those people: first before they go past the limit (say 70 emails, or 3 days before trial ends), then on the day it ends, then 3 days after, and another 3 days. You could offer a grace period that way, say 7 or 14 days, and block them after. You could even add in another tier to the grace period, where you keep the emails in memory for another 14 days. If they upgrade in time, you bulk process the emails, otherwise to the trash bin.
Regarding feature gating, I definitely think it's a good idea. It works for non-essential features though; again if I can't get any value out of a product on the free plan, the free plan doesn't serve a purpose. Free is meant to hook in customers so they eventually upgrade.
Let's take an example: I've been postponing upgrading my plan with Typeform, but I know I'll have to eventually. On the free plan, I'm able to build 3 forms of a maximum of 9 questions, and receive 100 responses each. I already have 3 forms which I maxed out at 9 questions, but ideally I'd have more. There's also a handful of premium features I would like to be able to access, like custom thank you screens and auto-responses. However in the meantime I'm perfectly able to make full use of the forms and experience 80% of the value Typeform can deliver.
If we get back to your case, without parsing and integrations, your service competes with an email proxy like ImproveMX. It's 10% of its value. You have to build your plan so that customers can experience 80%, and if it's right for them they'll eventually upgrade.