When you start anything new you will immediately encounter the reality that you’re relatively terrible at it.
Now, I use the word “relative” because, like most things, your new level of skill is relatively “bad” when compared to others. But, this isn’t the point.
When you start something new you start poorly. But that’s how you have to start. You see, bad is where you start so that you can begin to not be bad.
This truth is wildly overlooked by most folks as there is this strangely naive belief that we can encounter something new and not completely suck at it.
I have even fallen for this ignorant belief structure, like when I started my year-long video project and believed, secretly at first, that I’d be half-way decent at it and that I wouldn’t have to necessarily start from the very beginning.
What I realized, the first time I started, was that I sucked and as a consequence of that (and many other things) I quit. Gratefully, I decided to come back after a bit of time and invest again into it seriously — if I hadn't, I wouldn't be running a venture-funded company! Funny how that works.
Bad is where you
start but that’s not where you need to
end. What most folks also don’t realize is that the end-game rarely looks like what you had originally envisioned in your mind’s eye. Sometimes, through simply starting the process (of learning), you begin to open doors that you had no intention of discovering, let alone walking through!
In other words, in my very limited sense and perspective I had hoped that from starting at “bad” I would eventually get to “good” and that “good” was defined as a nice subscriber count and some really nice viewing statistics and metrics.
This was too small a vision — but, hey, it’s all I had. Why? Because I didn't have any experience in video, formally-speaking, and my vantage was limited due to my lack of experience. I didn't have a vision for a video-centric future because I hadn't learned to use video!
To make a long story short... as I got closer to the end of my year-long, 365-straight vlogging experience, I didn't have the #'s that I had hope for — the growth was good, in the beginning, but it didn't really scale in that exponential way.
By that time, though, I didn't really care because the doors that were now open to me were beyond what I could have imagined! You see, in that year, I also challenged a few other folks to try video and vlogging.
Some accepted the challenge while many (most) did not.
But, one person in particular did accept the challenge and took a shot at doing video and what started as a light and fun experiment has ballooned into a fast-growing enterprise, which was, as I mentioned before, the foundation of my startup today.
It's crazy to think that an unsuccessful video project evolved into something that I could never have imagined.
So, no… I’m not a popular vlogger (yet...?) and although I have learned a ton about film, storytelling, production, lighting, sound, and video engineering, I’m not even close to an expert in any of those departments.
But, again, that was never really the point. And it all started with