Balancing freemium apps free/paid features to optimize revenue
Hi guys !
I launched my app at the begining of the year and I'm getting a very positive feedback from the users.
The current problem is that they don't pay for the app, most of them just use the free features and that's it.
I've sent a poll to my users to understand the problem and it seems that for most of them the free features are enough.
So here is my current hesitation :
- should I add new features to the premium subscriptions to make it more attractive ?
- or should I restrict the current free version ?
What's your way of balancing free and paid features ?
Do you A/B test everything ?
Do you have other methods to determine this ?
Is there a way you can restrict usage based on volume? Like distance tracked or something? This allows people to try for free, but those heavy power users will be asked to upgrade their account. And since heavy users are the most likely to upgrade anyway, you should be some sort of conversion.
Yeah sure, I can restrict some usage a bit more but it's hard to guess the real effect of such changes on the download counts and the convertion rate.
That's why I was asking if it's a common thing to do some heavy A/B testing in order to determine what to do
This comment was deleted 7 years ago
Yeah sure, I was asking of general tips or methods so I don't have detailed my case but here is more info :
I built an app called Relief Maps it's a 3D GPS app for outdoor sports. (So B2C)
The app launched in January and reached 10K downloads in august, and I'm currently having 4K monthly active users.
The app free features are :
The paid features are :
Some of the planned features are :
Most of my users are currently in Europe (I'm French)
A few of my concurrent so you can have an Idea :
More on the app on my website : http://reliefmaps.io
This comment was deleted 7 years ago
Thanks for your feedback !
I should certainly look into making deals with sports brands for advertising yes. I'm wondering how much I could gain with 4K MAU 🤔
Meanwhile I'd like to increase my convertion rate on the existing user base and sell more premium subscriptions.
But I think it's difficult to do it without A/B testing everything.
Even completly different buisness models seems to be able to work! For example this app with quite similar features seems to make $20K/month
https://sensortower.com/ios/de/movingworld-gmbh/app/maps-3d-pro-outdoor-gps/391304000/overview
But it seems difficult to test such a wide range of changes in the buisness model