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9 Comments

Ballsy vs corporate tone

Question: a friend today advised me to be more ballsy on ratemymeeting.co copy. Not 'improve your meeting effectiveness', but 'make your meetings s*ck less'.

I'd be happy to hear any of your thoughts. Increase that N=1 for either one.

It's user pain vs Google Trends (SEO)...

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    I like "human" vs "corporate" tone. Human can be profane, but it doesn't have to be, and it's not profane just for profanity's sake. What tone would your best prospects take when describing meetings to you?

    Can you take "make meetings suck less" to something more definitive? "End sucky meetings?" "Stop useless meetings", etc?

    Also, not directly related, but you've got some great logos, make sure they appear above the fold if at all possible.

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      I should indeed think of different ways to say the same thing. See what sticks. Personally I like your " end sucky meetings", more definitive yes and also slightly more playful. Thanks for weighing in. Appreciate it!

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    Only one way to know: AB test and measure.

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      That's what I would write if it were someone else asking me 😅

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    s*ckless!

    Personally I prefer the "ballsy" idea but I'd focus on what audience you're trying to target. I imagine in some formal, corporate environments people might be slightly uptight about that wording but on the other hand it may appeal to all sorts of creative communities and people hanging out on meetups (read: casual).

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      I appreciate your line of thinking, it's close to mine. Making it a solid confirmation that I should at least try.

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    The ballsy tone is good enough.

    A better approach would be if you'd paint the picture of a typical struggle that precedes someone going out and searching for a way to get that kind of feedback. What became glaring, annoying or shameful enough that caused a manager to want that kind of reality check?

    Is it that they got one team member come to them with some raw, sharp feedback that hurt? Is it that the team size grew past a certain point and one person becomes uncharacteristically silent, and the manager wants to get a chance for that person to voice their concern without having to make their thoughts public?

    1. 1

      I started listing some of those 'precedes', good thinking exercise. Thanks!

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    I would also say ballsy, I think it only becomes a problem when there's a commercial relationship between the meeting organizer and the people that give feedback, meaning when people from two companies get together to talk business, it might be inappropriate from a representative of one company to ask the people from the other companies if the meeting sucked.

    Why censor "suck" tho?

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