Based on the feedback of v1 here is v2. Thoughts?

The over the fold area looks visually pleasing, although I don't really love the logo. It doesn't tell me anything.

"Designcrafter helps founders and product leaders turn their ideas for business software into reality by using product design strategically" reads like something AI would generate. I don't love it.

I would consider using some colors with the main CTA button. Black CTA buttons are always a bit sad and don't really make one click them.

Speaking of colors, I don't also love the use of gray text over gray background color. If you want people to read what you have to say, make the typography pleasant. You are already using nice fonts with enough line height, so just make the main font color a lot darker.

When I reached the Work section, you completely lost me. I'm confused what is this. I'm going to have to assume that this is a sample of one of the projects you worked on? If so, this needs to be indicated a lot better.

The "MyExcitel" fake screenshots with the two mobile phones don't look great. If you have a product to show, show real screenshots.

The How we work area looks visually dull with all those black boxes. You are using icons, but even the icons are just black and white. Adding some colors would make this look better.

If you are using acronyms, be very sure your target audience knows what they mean. I had to Google what "PMF" means. And the first Google hit was The People's Mobilization Forces, an Iraqi based military organization.

If you are going to ask 5000 euros from me, I want to know a lot more what it is that you exactly do. You say, I will get three Interactive prototypes. What does that mean? If my business is SaaS, does that mean that with 5000 euros, you are going to design and implement three different versions of a prototype product that is good enough for me to test with real potential customers? In your Work area, I ass-u-me you worked with mobile apps, so would you also be able to create 3 prototypes of a mobile app? Which platforms?

I'm getting an idea what you are offering, but I'm having to guess and assume way too much for my comfort. If you ask 5000 euros, I want to be darn sure I'm going to get my money's worth.

You are hiding your best content at the very bottom. I really liked the fact you show your photo and tell your story. That being said, after reading your story, I find the use of "we" in the other parts of the copy confusing. Is this "I" or is this "we" sort of deal here? If it's "we", tell me more about your team. If it's just you, change the wording on the page from "we" to "I".

A small but important detail: In some parts of the website, you are using the ’ character and on some other parts, the ' character. Such as: "It's difficult to know" vs. "That’s why I started". This shows me that you didn't spend a lot of time polishing this. With the money you are asking, I'm expecting everything to be polished to the maximum.

Say something nice to vasil…

1

The over the fold area looks visually pleasing, although I don't really love the logo. It doesn't tell me anything.

"Designcrafter helps founders and product leaders turn their ideas for business software into reality by using product design strategically" reads like something AI would generate. I don't love it.

I would consider using some colors with the main CTA button. Black CTA buttons are always a bit sad and don't really make one click them.

Speaking of colors, I don't also love the use of gray text over gray background color. If you want people to read what you have to say, make the typography pleasant. You are already using nice fonts with enough line height, so just make the main font color a lot darker.

When I reached the Work section, you completely lost me. I'm confused what is this. I'm going to have to assume that this is a sample of one of the projects you worked on? If so, this needs to be indicated a lot better.

The "MyExcitel" fake screenshots with the two mobile phones don't look great. If you have a product to show, show real screenshots.

The How we work area looks visually dull with all those black boxes. You are using icons, but even the icons are just black and white. Adding some colors would make this look better.

If you are using acronyms, be very sure your target audience knows what they mean. I had to Google what "PMF" means. And the first Google hit was The People's Mobilization Forces, an Iraqi based military organization.

If you are going to ask 5000 euros from me, I want to know a lot more what it is that you exactly do. You say, I will get three Interactive prototypes. What does that mean? If my business is SaaS, does that mean that with 5000 euros, you are going to design and implement three different versions of a prototype product that is good enough for me to test with real potential customers? In your Work area, I ass-u-me you worked with mobile apps, so would you also be able to create 3 prototypes of a mobile app? Which platforms?

I'm getting an idea what you are offering, but I'm having to guess and assume way too much for my comfort. If you ask 5000 euros, I want to be darn sure I'm going to get my money's worth.

You are hiding your best content at the very bottom. I really liked the fact you show your photo and tell your story. That being said, after reading your story, I find the use of "we" in the other parts of the copy confusing. Is this "I" or is this "we" sort of deal here? If it's "we", tell me more about your team. If it's just you, change the wording on the page from "we" to "I".

A small but important detail: In some parts of the website, you are using the ’ character and on some other parts, the ' character. Such as: "It's difficult to know" vs. "That’s why I started". This shows me that you didn't spend a lot of time polishing this. With the money you are asking, I'm expecting everything to be polished to the maximum.

jv16

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4 years ago
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1. 2
  
  Wow! Thank you, this is super helpful.
  
  vasil
  
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  4 years ago
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