Be Nice to your audience

We always hear - Be nice to your customers.
When it comes to content, replace customers with Audience

Now a days as 'video content' is on the rise, I sense that somehow the above principal has got lost.

When we create content, the entire focus is on ourselves/ our product/ our channel/ our app. We want our audience to buy stuff, we want them to download our app, we want them to like our video, we want them to subscribe, we want them to clap etc etc

Isn’t we need to give a nice feeling to our audience throughout our video rather than instructing them with list of CTAs.

Lets ‘Be first nice to our audience’ and then sell.

Do you agree?