Been running my startup for two years: 2 things making marketing easier

Hi Everyone!

It's been two years since I quit my job to build my startup, Typogram. Like many builders, I have always been the introverted type working away quietly in the corner, terrible at marketing myself. However, two years, one saas tool, and many launches later, I realized two important things about marketing and selling recently.

Don't Shout to Sell

This is an important lesson clicked for me recently: It's called a marketing/sales funnel for a reason. When I first learned about marketing, I thought marketing/sales was more similar to standing at the town square's center, shouting at the top of your lungs.

Boy, was I wrong– in fact, shouting at the top of your lungs doesn't work. You have to nurture relationships with your potential customers. Of course, occasionally, you come across a hardcore fan, but usually, a potential user/ customer who usually needs persuasion to buy the product.

As an introverted designer/developer/Redditor type, this realization made me feel better - like a sailboat cruising into the deck, it's about quiet approaches.

Once I got into this train of thought, it became easier to do marketing. Not everything has to scream – "buy my product!" Share mini products, information, and things that could help others. Do this continuously –– people will want to stay in touch and check out what you are building.

Build Something You Can Spend A Lot of Time Talking About

Many people say: you should build for a market that has a desperate need for your solution. I advocate: you should create for a problem/audience you are passionate about.

As a startup founder, you must advocate for the product you build.

For Typogram, we write a lot of content about what and how we are building – we have a newsletter sharing our startup journey, a newsletter for design, and a blog covering branding topics.

We spent a lot of time in Google Docs writing about our product and thinking about how to create helpful design learning materials for non-designers from different angles. This is all because we are passionate about the problem we are solving - logo design for beginners/non-professionals.