Behavioral Analytics For Beginners - 4 minutes
What is Behavioral Analytics?
It is a strategy for gathering and analyzing quantitative and qualitative user data.
We do this to understand our users better. How and why people behave on your website and engage with your product.
Helps with Understanding
- What your users really Desire
- What do your users care about
- What do your users Struggle with...
If you have a product that solves a problem. You want to ensure your users are having the best experience of their life.
What are the metrics?
There are many specific events that you want to track - to be able to gather insights on your visitors' requirements. And serve them better...
Events like:
- Clicks
- Scroll distance
- Session durations
- Preceding actions to CTA, etc.
More details about each event and tracking are covered in this guide.
Conclusion
It is a very important aspect of your analytical journey. You don't just want to capture data about visits.
But also about how individual person behaves and interacts with each page.
Hope you enjoyed this little piece.
