Behind the Scenes of Userlist's Upcoming Public Launch

Hey, everyone! My co-founders & I have been working on Userlist (customer messaging platform built specifically for SaaS products) since late 2017. Openly sharing our product journey has been essential for us as a team, and our upcoming public launch is no exception.

Since we’re planning to go out of beta in early August, we decided to share the entire launch strategy openly ahead of time. Our hope is that maybe our ideas & planning methods will help others prepare for their own product launches, as well.

At a high-level, our launch plan involved the following steps:

• Making a decision
• Setting a launch goal
• Choosing channels & platforms
• Setting up a lead magnet
• Deciding on a launch date
• Preparing to-do lists
• Writing an announcement blog post
• Planning our email sequence
• Managing expectations

We dove into each of these steps more fully - including screenshots of our own channel planning docs, our email sequence, etc - in this post: https://userlist.io/launch-strategy/

I hope this post helps others with their own launch planning! Happy to answer any questions, as well :)