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Are there any indie hackers here that have experimented with affiliate marketing? What platform did you use to onboard your affiliates and how did you integrate that into your SaaS?
I just built my own from https://storycreatorapp.com :)
What I did to start off with was simply setting up a parameter to my landing page that was tied to the affiliate (?src=their_code). I would then set a cookie that I pass to the products signup process and remember that the signup came from "their_code". The affiliate code is basically just added to the customers database entry, but I would also track it to mixpanel.
My product has a 14 day free trial so I want to make sure affiliates would only receive payouts once their signups actually purchase the subscription. So I then just pull a monthly report of all signups that are actually subscribed to the paid product through a oneliner sql script. As I am getting more and more affiliates I will probably automate the script to automatically send out a report to me and the affiliate.
That is the whole process so far. This obviously does not scale but it is a great start if you don't want to spend money on a service or you are not sure how many affiliates you are going to close.
https://www.getrewardful.com/
Was very easy to integrate if you use stripe.
I recommend making sure you have the time, energy and demand for it.
You want to have 5-10 folks who are serious about doing it, or you want to start doing outreach (ideally with a list of names, email and websites before doing it)
What's the time/energy requirements for doing affiliate marketing? Presumably the affiliates are working so you don't have to?
Is the time and energy you're talking to try to find these affiliates?
You have to push affiliates to make content, or make the content for them.
No finding affiliates is only the first part.
You need to nurture these relationships.
I believe Converkit has a full time person for their affiliate program.
You can check out firstpromoter.com
There are SaaS specific affiliate platforms. You can find a list on my website here.
Check out stripe - https://stripe.com/en-pl/saas
Yeah, I'm already using stripe, but I need to handle paying out affiliates.