Best analytics tool for website tracking?
Hey everyone, I use google analytics but I'm sure many of you have been using other tools, curious to know them 👇
Hey everyone, I use google analytics but I'm sure many of you have been using other tools, curious to know them 👇
Honestly depends on your stage. Early on, simple is better, you want to actually check your analytics daily, not feel overwhelmed. I built Zenovay after realizing I opened GA4 maybe once a month because it felt like homework. Now I have a dashboard I actually use: real-time visitors, heatmaps, session replay, and an AI chat that answers questions about my traffic. Privacy-first too, no cookies needed.
I like Plausible - https://plausible.io/
It's a small self-funded company (I think the company is even on IndieHackers) that pays attention to privacy; since they track without cookies you don't need a consent notice for European users.
is this helpful?
Hi Zubair,
For me Google Analytics + Hotjar.
Google Analytics is my way to go for now. Of course, if you know how to do it right! Data is about trying to interpret it for improving your business, and for me, GA has done this successfully so far.
On the other hand, Hotjar allows me to see the interaction that my users have with our website and improve those interactions by using heatmaps and even recording some interactions.
It's highly important if you want to test buttons, CTAs, etc.
Hope this helps you!
Would you consider a platform to replace both GA and Hotjar with a self-hosted solution? If not, what's the main push-back against it? I've seen numerous news lately how Google Analytics it's starting to be illegal in Europe as it sends data to servers in the US.
Thanks man!
Google Analytics and Adobe analytics
You can try appmetrix.com and let us know How you feel.
It is privacy friendly web analytics without Cookies tracking.
just had a check, seems like your SSL is expired
I deployed umami.is (Umami Analytics) as a selfhosted option in a Heroku app a few days ago. Main reason for this was that it does not set cookies and because I wanted to keep data ownership. So far I really like it.
We are currently using selfhosted event tracking (only server side, on Heroku) and Netlify Analytics (also only server side, only available for Netlify).
Curious to see what others are doing, server-side. We try to do everything server-side as we believe that client-side will be simply more and more blocked.
I'm using Google Analytics but have used others:
I wouldn't recommend Adobe. The time it takes to set it up right is not worth the functionality later unless you are enterprise and have an analytics person.
If it's content you are using, I like Chartbeat. Easy to set up, the correct metric tracking and a nice interface that's face and easy learn.
Depending on your needs, I'd still recommend Google Analytics. It links easy with other Google products like Search Console or Google Ads.
Didn't know about Chartbeat, thanks and yep GA is easy to implement too
@syedzubairahmed more important than considering other tools is making sure you're making the most of what GA offers.
The best analytics tool is the one that makes you extract valuable insights into user behavior and turn them into hypotheses to test and improve.
Here is another open source option with a cloud offering - https://posthog.com/
I built one myself: https://www.uxwizz.com
It's a combination of Google Analytics and Hotjar and comes only in self-hosted form.
I use mostly the tags/events to store per session information and generate stats (so I can see for example where users that purchased come from, or at which step of the checkout phase the customers leave).