I grew my last business (VisualCV) to millions of annual visitors, primarily through SEO. I'm a strong believer that every startup needs a basic SEO strategy. The impact will vary based on your specific product, but investing a few weeks to get the right pieces in place will pay dividends on any other marketing investments.
It boils down to:
We started executing on this with Holopod in June, and our traffic is growing ~40% m/m.
We're currently at 4k monthly visitors and search 37,000 impressions. It's exceeded my expectations, given the lack of high intent terms we can target.
Here are the resources that lay out playbook.
Happy to answer any questions if anyone wants to chat SEO!