Growth July 20, 2020

Best Marketing advice you have ever heard?

Simbar Dube @Simbar

Best Marketing advice I have ever heard:

Don’t forget: You’re marketing to humans.

Write your emails, blog, and social media posts as if you were messaging your friend 📬

Avoid using marketing jargon, customers don't like that.

Keep it light and sprinkle some little humor to make your audience feel comfortable.

It's now your turn...any nuggets of marketing wisdom you can pass along?

Let's hear them 😅

  1. 12

    i like yours. mine is

    clarity above everything

    50% of websites, ads, etc ... are simply not clear. such a basic mistake. which so many people make.

    the smart stuff only works if what you're selling and why i should care are easy to understand.

    1. 1

      I completely agree. It so often that it takes sherlock holmes to work out what they do, let alone what the USP is.

    2. 1

      Good advice there, Harry.

      That's Marketing 101.

      Don't know why modern-day marketers love overcomplicating simply things.

  2. 7

    Stop trying to sell. Just talk, consistently and with care.

    1. 1

      I like this.

      Sounds harsh, but I usually ignore people who try to sell me something soon after connecting on LinkedIn.

      Maybe if they begin by trying to create a conversation first, I might get hooked.

  3. 6

    Best way to sell something: don't sell anything. Earn the awareness, respect and trust of those who might buy.” – Rand Fishkin, CEO and Founder, Moz.

    1. 1

      I agree...people love to buy, but they don't like being sold to.

  4. 5

    Gonna steal one of Harry Dry’s favorite quotes from Colin Dowling:

    “All things being equal, people buy from their friends. So make everything else equal, then go make a lot of friends.”

    He also says:

    “Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other, then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money. I promise.”

    1. 3

      Nice one, Corey.

      I've always wondered why terrible looking brands do so well and good looking brands do terribly sometimes.

      "...people buy from their friends."

    2. 1

      Who is Colin Dowling?

  5. 4

    Email lists are everything. If you have only a quality email list you can make a business out of it. Email is never dead, never has been dead, it is currently and has been for 25 years the main killer app.

    1. 2

      +1000. How do you grow that list?

      1. 1

        There is no one way. It is going to matter a bit on who constitutes the list(s) you want. In person networking can be very good if that is applicable. Content driven marketing is effective. A single high quality medium length blog post with an email sign up can work to drive signups. If you sell a service already get existing customers to join in people they know with a special referral promotion. There are entire books written on the topic. Launch by Jeff Walker is widely touted. I'd give it a mixed review but if you are starting from 0 I can't think of a better intro book.

    2. 1

      Yea, email is not dead, it still has a pulse. It's believed that emails are 40 times more effective at acquiring new customers than Facebook or Twitter.

  6. 4

    Teach first and sell later.

    1. 1

      That's a good one.

      I'm sure if you teach first, you can get prospects hooked to your product or service.

      1. 1

        Thank you! Absolutely.

  7. 3

    Everything in Rework, everything Seth Godin has said about marketing, everything Naval Ravikant has said. "People like us do things like this." "Marketing is not a department. It's everything."

    1. 1

      I like this: "Marketing is not a department. It's everything."

  8. 3

    Find out which traffic source leads to the most conversions.

    Double-/triple-down on that mofo.

    Thanks for coming to my TED talk.

  9. 2

    I will provide you two hints I've held onto for almost 20 decades. They had been advised to me when I was a young buck likely within my mid-20's. One helps me as a marketer and another reminds me that our livelihood is unique and filled with men and women that are clever. 1) nobody ever died from a lack of advertising.

    1. 1

      Yes "nobody ever died," but I think a small startup can die from lack of advertising.

    1. 1

      I like this. At its core, marketing is all about building relationships and creating communities.

      1. 2

        Exactly, it is bridging the gap between what they want and what you got.

  10. 2

    "Tell me and I forget, teach me and I remember, involve me and I learn."

    Benjamin Franklin.

    1. 1

      I agree. If you find a way to involve your customers in your business, they will help you grow and succeed.

  11. 2

    Be obsessively curious about your product and audience!

    1. 2

      Yes. Curiosity will always be a powerful marketing concept.

  12. 2

    Be personable. People can pick up on when someone is trying to sell them on something.

    Everyone is trying to achieve and objective. Try to genuinely help them solve their problems rather than offering solutions that just achieve your objective (of selling a product or service).

    1. 2

      I like this. Customers get hooked when you show them that you care about their stories and you want to solve their pain points.

      1. 2

        Exactly! Working as a community relations manager has showed me that you can't just rely on common messaging (ex. How can I help you?) to have a genuine conversation with potential customers.

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