March 26, 2019

Best metrics and tools for measuring user engagement

There are many types of user engagement, which are often dependent on the app, the app’s category, and how usable the app is. So, how do we know which user engagement metrics are the best to be tracking in your app? Sure, some metrics will super specific, but others need to be pretty universal. And interestingly, there are actually a good number of metrics that are suitable for all app categories.