Best practices around welcome emails?

I have been doing some research around this topic recently and thought I would share some of the resources with you that might be useful:
https://optinmonster.com/how-to-write-the-perfect-welcome-email-for-new-subscribers/
https://keap.com/business-success-blog/marketing/email-marketing/what-to-include-in-every-welcome-email
https://www.mailerlite.com/blog/best-welcome-email-examples
https://blog.wishpond.com/post/113264024605/6-welcome-email-templates-that-do-more-than
https://www.bigcommerce.com/blog/welcome-email-tips/#over-to-you
https://www.nutshell.com/blog/welcome-email-templates/
It is clear that there isn’t a golden rule that applies to all and guarantees success, but one thing that has been mentioned in almost all of the articles here is the increasing need and influence of personalization in the success of such emails. These welcome emails is an opportunity to make an early impression or essentially to nail the first impression of your brand. Therefore it is vital to make sure you seize this opportunity

It's generally best to keep it concise and simple. The more messages you add, the less attention each of those messages gets.

I wouldn't use templates with specific wording, because each business is different. But this is a pretty good general framework to start with:

1. Open the email by thanking the person for subscribing and reinforce the decision by reminding him or her of the benefits.

2. Let the subscriber know what to expect. This often includes the frequency, types of content they will receive and any other detail that's important to know.

3. Then close with a call to action that provides some sort of value to the subscriber. For a job board it could be to check out open positions (You could even add a few specific matches right in the email), or perhaps direct him to set preferences for the most relevant results.

If there are additional messages you want or need to communicate, I would provide them in separate emails.

Best of luck.

First of. Introduce yourself. Be a human :) tell anything your audience should know about you.

Welcome email strikes 50%+ open easily. Leverage it to display the most important call-to-action!

We found a expert writer, with welcome email experience. In fact that was his specialty. He created a series of four, spaced two days apart. We spent $180 for his work. I tried to work with him a second time, and his prices jumped 10X. It did not work out after that. He was good, we were lucky. - We are now working on messaging with this system - https://rightmessage.com/. This is for post customer retention.