Best SEO Focused Content Marketing Technique to Acquire Users (Case Study)
Groww raised $83M at a valuation of more than $1billion.
The platform’s secret to acquire customers: combining the power of SEO and Content Marketing.
Here is the Break down of their strategy:
SEO focused blog:
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They are focusing on SEO to drive free traffic on their website. They are getting more than 10M visitors every month and almost all of it is organic.
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They write on various topics related to their niche audience:
- Crypto
- IPO
- Mutual Funds
- Personal finance
- Groww ranks in the top three positions for high search volume keywords like:
- SIP Calculator
- Share Market
- Upcoming IPO
- Fd Calculator
- How to invest in share market?
How does it help them?
- Let’s understand it by one example:
“How to invest in share market”
This keyword has a search volume of approximately 40,000 monthly searches in india and Groww ranks for it.
Here is the link: https://groww.in/blog/how-to-invest-in-share-market/
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This article answers the search query of the users but there is a catch. The page have different CTA placed to open a demat account with Groww.
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Groww is creating a content resource for people who are interested in investing or finance topics. They are providing tools and information which their related audience is searching for and then converting them into customers.
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You will understand this by a simple example:
You sell coffee makers online and people searching for “best coffee maker” are your target audience
but people searching for “how to make a coffee” are also your target audience. They are just one step back from having an intend to buy a coffee maker.
8.That’s what Groww do. People who search for investing or finance related topics are not someone who would like to directly open a demat account but they are a related audience who can be converted into customers.
This is what I call a Pro Level SEO focused content marketing startegy.
By leveraging the power of SEO and content marketing, Groww is gaining trust of the people and creating a trust loop to acquire new customers.
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