We usually release them at the beginning of the week, Monday or Tuesday, and distribute them to social media till Wednesday. We've noticed the user attention is best around the beginning of the week. Usually Fridays are reserved for some more light/giphy content :)
I'd agree that the main focus should be on the quality as this will drive shares and therefore traffic.
Other than that I try to tailor the publishing process to my audiences habits. There are a lot of articles in which perfect times are discussed. The main issues with that is that it's a moving target because if everyone is following the new "best time" it gets noisy / crowded and people find a new "best time to publish".
Right now I usually publish my blog posts on Thursdays at around 7 / 8 am PST (but I might change that in the future). A couple of years ago I read that Monday and Friday are bad days because people are coming from / going into the weekend and are therefore busy / distracted.
On the other hand I heard that a lot of people had great success with Product Hunt launches / Hacker News posts on Saturdays.
So yeah, I think the most important thing is to provide value, make it "shareworthy" and tailored towards the behavior of your target audience.
best time to release your new posts, right before your readers realize they miss you.
Sound like a pithy response but it really depends on your reader base, how quickly/often your readers can consume your content (e.g. do you write 10k word technical posts or short burst pieces they can read on a lunch break or before bed). Ask your users when they typically read your posts. might point you in the right direction.
I'd agree what the other folks in here are saying. If you have quality content, people are going to be sharing and resharing for you, so timing isn't as critical.
Your followers will see when you post, they get notifications and if the headline entices them, they'll read right away.
Something to consider, if you have Google Analytics in your blog, you might look when you get most of the traffic to your site. That could help drive when you publish.
Not that this answers your question, but have you tried posting on other sites as well? Every time I publish a new blog post I always post on LinkedIn and Twitter.
I post on Twitter sometimes, but I don't have much of an audience there. I always forget about LinkedIn, that's a good idea. Hacker News might be good also.
I post on different subreddits based on the subject matter of the post. r/programming, r/kernel, r/opensource are a few.
James Clear published on Monday and Thursday for several years. Now he publishes once a week on Monday.
https://jamesclear.com/once-per-week
Thanks Steven, I'll check that article out.
Quality content > timing.
I'll normally also redistrubute content multiple times over a series of weeks. This helps you try and experiment with different times.
We usually release them at the beginning of the week, Monday or Tuesday, and distribute them to social media till Wednesday. We've noticed the user attention is best around the beginning of the week. Usually Fridays are reserved for some more light/giphy content :)
Thanks for sharing your experience Maria! I'll give this a shot!
Same for us.
It doesn't make much of a difference if you have a small following.
I'd agree that the main focus should be on the quality as this will drive shares and therefore traffic.
Other than that I try to tailor the publishing process to my audiences habits. There are a lot of articles in which perfect times are discussed. The main issues with that is that it's a moving target because if everyone is following the new "best time" it gets noisy / crowded and people find a new "best time to publish".
Right now I usually publish my blog posts on Thursdays at around 7 / 8 am PST (but I might change that in the future). A couple of years ago I read that Monday and Friday are bad days because people are coming from / going into the weekend and are therefore busy / distracted.
On the other hand I heard that a lot of people had great success with Product Hunt launches / Hacker News posts on Saturdays.
So yeah, I think the most important thing is to provide value, make it "shareworthy" and tailored towards the behavior of your target audience.
Thanks Philipp. Good point to learn my audience behaviors and tailor it to them.
best times to post on social media, this might help: https://sproutsocial.com/insights/best-times-to-post-on-social-media/
best time to release your new posts, right before your readers realize they miss you.
Sound like a pithy response but it really depends on your reader base, how quickly/often your readers can consume your content (e.g. do you write 10k word technical posts or short burst pieces they can read on a lunch break or before bed). Ask your users when they typically read your posts. might point you in the right direction.
for search , i release it the day before googlebot is scheduled to come to the site. indexing goes way quicker.
I'd agree what the other folks in here are saying. If you have quality content, people are going to be sharing and resharing for you, so timing isn't as critical.
Your followers will see when you post, they get notifications and if the headline entices them, they'll read right away.
Something to consider, if you have Google Analytics in your blog, you might look when you get most of the traffic to your site. That could help drive when you publish.
Thanks Allen. I don't believe my followers get notifications when I post, which is why I'm interested in this. I don't have a mailing list set up yet.
I do have Google Analytics, but I have very little traffic other than when I post on reddit.
Got it.
Not that this answers your question, but have you tried posting on other sites as well? Every time I publish a new blog post I always post on LinkedIn and Twitter.
I'm curious, which subreddit do you post on?
I post on Twitter sometimes, but I don't have much of an audience there. I always forget about LinkedIn, that's a good idea. Hacker News might be good also.
I post on different subreddits based on the subject matter of the post. r/programming, r/kernel, r/opensource are a few.